Industry News

  • Dan McComas didn’t take long to find his feet after Reddit ‘let him go’ in July 2015. Having founded Redditgifts in 2009 he had moved to become leader of the product and design teams following its purchase by Reddit in 2011. But when he and other key individuals left last year, he set about creating ...

  • Social media profiles are being used by increasing numbers of job seekers to pre-populate online submission forms. They were used for app roximately 3.3 million job applications in 2015, according to the Job Seekers Get Social report from iCIMS. In terms of the topline data, LinkedIn profiles ...

  • While Doximity dominates vertical network activity for doctors in the US, there are three major rivals for the medical market in India – where doctors are joining for very different reasons. US doctors have flocked to Doximity because it allows them to exchange patient record online and its strict ...

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  • The rapid growth of OilPro – the vertical network for the Oil industry – appears to be partly explained by explosive revelations about its 40-year old founder David Kent, who appeared in court in Houston at the end of March before being released on a $250,000 bond. Kent faces charges of conspiracy ...

  • Complex banking regulations prompt most banks to steer clear of social media. But the UK-based Tesco supermarket chain is rolling out a new community at https://yourcommunity.tescobank.com/ after a quiet six-month trial. It offers the facility for anyone – whether they are a customer or not – to ...

  • Want to remain active in a social media community after you have died? Eter9 could be just what you’re looking for! The name comes from the first four letters of the world eternity and the expression cloud nine, which refers to a sense of satisfaction. Eter9 uses artificial intelligence to learn ...

  • The idea of a social network for announcing deaths seems somewhat perverse or even morbid. But it certainly seems to meet a need, judging by the 200,000 users that have signed up for the ElWafeyat.com service in Egypt. The social networking startup provides a platform for announcing deaths ...

  • 85,000 marketing professionals from 129 countries have joined San-Francisco-based Shocase in its first year. Unlike ‘horizontal networks’ such as LinkedIn, Shocase is one of the new generation of vertical networks created to suit the specific needs of a particular profession. Since its debut in ...

  • Self-vetting is the best way to screen new community members, according to Juwan Lee, founder of the NexChange network for financial professionals. “ We don’t screen, in that we don’t verify that you are financial professional or not” he explains. “There is an important criterion on successful ...

  • When it comes to proving the efficacy of social media marketing, CMO’s and Community Managers often face a difficult task. Social media metrics continue to be the most straightforward way to demonstrate impact. However, 45% of CMO’s feel that this information does not allow them to prove the value ...